Stop Talking! I’m Trying to Listen!
Three years ago I routinely advised clients to spread their content around liberally through multiple channels as a way to reach the largest possible audience. I recommended setting up multiple Twitter...
View ArticleMarketo Tells How to Use Social Media for Lead Generation
I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business. Marketo recently contacted several B2B social...
View ArticleSkepticism on Gallup’s Gloomy Social Media Assessment
A new Gallup study appears to throw cold water on the whole concept of social media marketing, but I’d be careful about taking the findings at face value. Gallup asked 18,000 consumers about the...
View ArticleRecent Posts: Expanding Social Authority and Enlivening Boring Predictions
This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. Here’s a roundup of what I’ve been musing about. 10 Tips for Expanding Your Social...
View ArticleRecommended Reading – 7/9/15
Ninja Guide to Content Creation: Top 10 Writing Tools – Content Marketing Institute If you’ve ever experienced writers block, struggled to come up with a creative headline, fussed over keywords or...
View ArticleHere’s What 25 B2B Marketers Think Are the Key Trends in 2016
I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “B2B Marketing Trends for 2016” e-book. I love this content concept, and...
View ArticleFive Often-Overlooked Reasons Senior Executives Should Use Social Media
“I don’t have time to build my LinkedIn profile. I already get more useless messages than I can handle anyway.” “Why would I want to be on Twitter? It’s a lot of noise, and no one cares about what I’m...
View ArticleMarketing firm piggybacks on March Madness for fun social media “bracket”
Big sports events are a great opportunity to show off your products and services, particularly if you can apply them to the combatants on the field. Here’s a good example I that came over the transom...
View ArticleMcCarthy 2.0
I watched Khiza Khan and his wife on TV tonight, again attempting to defend themselves against charges that no one in their position should have to confront – that they represent what is bad about...
View ArticleThe Most Fun Class Ever
Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up...
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